So Ho Ho Holiday Market
Hosted by The SoCo Market · Running since 2022
Dec 12–13
11 am–5 pm
Sonoma County Fairgrounds · Santa Rosa, CA
Bay Area
$200–$400 for the event
Booth fee
Oct 31, 2026
Apply by
About this event
A curated two-day indoor holiday market in a building at the Sonoma County Fairgrounds, run by The SoCo Market. The organizer hand-picks retail-focused small businesses and describes the mix as modern makers, artists, fashion, vintage, jewelry, plants and sneaker resellers rather than a traditional craft fair. Admission is free, vendors work from 10x10 spaces with pipe and drape, and the fairgrounds contracts its own food sellers, so on-site cooking vendors are not accepted.
When & where
Sonoma County Fairgrounds
1350 Bennett Valley Rd, Santa Rosa, CA (opens a map in a new tab)Dec 12–13 · 11 am–5 pm · Saturday and Sunday, 11 am to 5 pm
Who comes
- Holiday shoppers
The organizer advertises free admission and 5,000+ attendees each day, with 150+ small businesses.
What they want on the stalls
- Apparel
- Vintage & resale
- Jewelry
- Plants
- Art & prints
- Baked goods
What you would be walking into
150 booths · Indoors — the organizer's own figures.
How to take part
- Vendors
- Taking vendors for this cycle.
- Booth fee
- $200–$400 for the event
- All booths are 10x10 with pipe and drape; vendors bring their own tables and chairs. Retail: $200 for one day, $350 for both days. Food and beverage: $250 for one day, $400 for both days. Add-ons: corner spot +$50, electricity +$25. Payments are non-refundable. Two-day booths stay overnight in an armed building.
- Applications
- Apply by Oct 31
- From the organizer
- Applied for through Eventeny. Vendors are hand-picked for product, branding and originality, and duplicate product categories are limited. Applications are reviewed about a month before the event. Booth sharing with one other business is allowed; list the partner on the application. MLM companies and political parties are not accepted. Food trucks and vendors who cook on-site are not accepted; baked goods and beverage vendors are allowed.
What the organizer asks for
- Seller's permit
- Table
- Chairs
- Juried
Vendors must hold all permits and licenses required to sell in California, including a seller's permit and any city licensing. Food and drink vendors need a TFF permit from Sonoma County.